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Reuters - DVD rental company Netflix Inc said on Tuesday it has reached a deal to provide about 2,500 titles from Starz Entertainment LLC’s broadband subscription service to the Netflix’s Web streaming service.
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A disaster recovery software company generates leads for under a penny per e-mail. Read on.
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AFP - StumbleUpon stepped up its personalized Website recommendation service on Wednesday by launching an online query page and alliances that include The Huffington Post and Rolling Stone.
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The U.S. presidential debate provides insights into how to integrate digital experiences and live events.
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How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice.
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Wouldn’t it be nice if Henry Paulson, Congress, and the rest of ‘em would offer the American people a guarantee that – if a bank bailout bill ever passes – we’ll get a positive return on our investment?
Ha.
While it’d be tough to trust in a guarantee given by the government anyway, online ad buyers may have better luck. Expanding on its “Brand Increase Guarantee” program, Forbes.com just launched the “Total Guarantee.” The promise: advertisers spending a minimum of $1 million over 90 days are guaranteed to hit specified reach and frequency targets. “With the Total Guarantee, marketers can specify how many individuals within their target audience they want to reach and the average frequency with which they reach them at the outset of the campaign,” stated a Forbes.com press release.
“They never seemingly lost any money on this,” David Smith, CEO of integrated media agency mediasmith told me yesterday. He calls expanding the guarantee program smart marketing, and wondered why he hasn’t seen other brand name publishers offer this sort of thing.
Getting an advertiser to move $1 million in a few months time could amount to “a nice piece of business” by the time the year’s over, added Smith.
Plus, argued Smith, Forbes.com “knows the level at which [online advertising] will move the needle, so it’s a fairly safe move.”
“This will be most attractive to new advertisers against this target audience or advertisers who have not advertised on Forbes.com before,” he continued. “Those are the easiest to show a short-term increase via research” because they haven’t communicated via that venue in the past.
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Reuters - Superman’s home planet Krypton was destroyed, but his house on Earth will live on thanks to loyal fans and an online auction that raised $100,000 to restore the rotting home where the Man of Steel was created.
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Guarding your company name is only the start. Here are several other ways to protect your business and its employees in search results.
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I meant to post about this earlier, but remember way back when on Friday night when, during the presidential debate, John McCain mentioned a study costing taxpayers $3 million to study bear DNA as an example of pork-barrel spending? “I don’t know if that was a criminal issue or a paternal issue, but the fact is that it was $3 million of our taxpayers’ money. And it has got to be brought under control,” he quipped.
Well, he’s been running ads with the very same message — and strangely uncomfortable joke — since last October. The call to action of the ads, like others focused on pork-barrel projects and high gas prices, is to get people to sign a petition; the real goal is to acquire email addresses, to be used later for donation requests.
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CNET - tag=dl-blog”>Skype 4.0 beta 2 (download when available) has done a lot of growing since the first beta for Windows rolled out this past June. While that release showed some success reorganizing Skype’s services, we predicted that folks would protest the gawky layout. We were right.
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