Web387.com is an SEO internet marketing news blog website. Our site updates throughout the day with the latest news and tips in:
I’ve always been a stat junky.I love checking my RSS feed subscriber numbers, my AWeber subscriber stats, Google Analytics account, etc. multiple times per day.I’ll admit, I might need therapy. :)However, if you really take some time analyze your traffic stats and even stats from other sites (I’ll explain that part in a bit), […]
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Below is what happened in search today, as reported onSearch Engine Land and from other places across the web
From Search Engine Land:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Microhoo
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
Social Media
Web Analytics
Recent Hot Items From Sphinn, Our Social News Sharing Site:
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The Wall Street Journal is reporting that Microsoft’s directors are collectively willing to raise the company’s bid for Yahoo to up to $33 per share but perhaps not to the levels that Yahoo has signaled it wants to accept such an offer.
If such a sweetened bid did occur it would put further pressure on Yahoo to negotiate and would make it harder for the company to argue that it was being significantly undervalued.
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Search retargeting and post-click behavioral targeting is the future of search. The future’s here - now - with the launch of Platform A’s integrated search marketing platform using Tacoda technology.
Call it Platform A.O.L.
ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.
For anyone following innovations in search marketing campaigns, that’s exciting news.
We’re sure some savvy markete will be the first to design an award-winning search campaign on Platform AOL.
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Live Search has informed us that they have made a few enhancements to the search engine. The enhancements include an expanded image search index, a new integrated mapping experience with Multimap, a location based mobile search feature to “find me,” and more content for the celebrities and books sections.
Here are some more details:
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What holiday is today? Today is April 30 - not April 1 - so the Jeff Koons iGoogle artwork first spotted in the UK this morning is no April Fools Day joke.
Google commissioned Jeff Koons, the controversial modern artist, to create graphic images for iGoogle backgrounds. Koons’ Google Doodle today features his interpretation of (chrome) tulips. “Where art thou?” asks Marissa Mayer, VP of search products & user experience, in her official blog post this morning:
“Did you notice the chrome tulips on Google’s homepage today? They are part of a special Google doodle done by renowned artist Jeff Koons. And that isn’t the only art appearing anew on Google today. As part of our iGoogle Artists project, we have collaborated with almost 70 artists in 17 countries on 6 continents to create special iGoogle themes — works of art that appeal to all ages and interests.”
Our response: “O Brother, Google, where art thousands of dollars going?”
Or perhaps, “O Pop, Where Art Thou?”
Most of the time, the controversy about Koons — at 53-years old modern art’s aging bad boy — centers on whether he’s a brilliant artist or the emperor’s new clothes.
Jeff Koons isn’t the only Google artist designing for iGoogle: non-artist artists like UK rockers Coldplay and U.S. kiddieboppers The Wiggles (shown below); fashion designers Mark Ecko (rhino logo) and Diane von Furstenburg (wife of Ask.com owner Barry Diller of IAC); architects Phillipe Starck (W Hotels) and Michael Graves; and New Yorker cartoonist Robert Mankoff.
Why in the world would a world-famous artist like Jeff Koons hire himself out for graphic design work?
It seems the multimillionaire artist and ex-husband of an ex-porn star may need the moolah.
Jeff Koons famously married a European porn star, La Cicciolina (”fleshy one”), after hiring her as his muse for photos, paintings and sculptures.
The artwork Koons spawned from their union was graphic but not graphic in a Googley design way. Think NSFW: sexually explicit in a flashy, fleshy Paris Hilton - Britney Spears - Lindsay Lohan kind of way. The only difference? Koons’ sculptures starred Jeff and (as Brit wits might say) his naughty bits.
A few weeks ago, La Cicciolina, AKA Ilona Staller, sued her ex-husband, Jeffrey Koons, for $2.4 million dollars (1.5 million euros) in child support for their 15-year old son, Ludwig Maximilian Koons, according to papers filed in Manhattan State Supreme Court.
Child support payments of 15,000 euros a month were ordered by an Italian court in June 2007. Koons has only paid 191,426 euros for child support during the roughly nine year period (Oct 1998 - Dec 2007), leaving a balance owed of about 1.5 million euros.
Staller starred in X-rated films in Italy as La Cicciolina before she was elected to serve as a member of Italy’s parliament for five years.
After the jump we have a two-minute clip from the Sundance Channel: fashion designer “Tom Ford on Jeff Koons” from the Iconoclast series. You can see what Jeff Koons Safe-For-Work art is all about in a SFW video.
Click to read the rest of this post…
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While many are saying how Jerry Yang seems to be silent on last weekend’s come-and-gone Microsoft ultimatum, his life is anything but silent. Kara Swisher reports that his wife had a baby!
But I’m not sure why people expect Yang to pull himself away from his new bundle of joy to simply repeat what he’s said all along: Yahoo is undervalued by Microsoft’s bid and the answer to the offer as it stands is No.
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Plenty on the future of Google.
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Marchex today announced the expansion of its local advertising services into the mobile market. The new offering will include call-based advertising, which is a result of its acquisition of VoiceStar. The call-based services will be part of agreements with three mobile advertising providers: AdMob, Ringleader Digital, and 4INFO.
Call tracking will accompany the new agreements and offer up the following features:
1. Track the calls generated by advertisements on their network
2. Determine exactly which advertisements delivered the calls
3. Track and report key information including the duration, time of day and geographic location of callers
4. Record the calls.
“Marchex is focused on partnerships with leading aggregators of local advertisers across all channels: online, offline, and mobile,” said John Keister, Marchex President and COO. “We believe that the mobile advertising opportunity is significant and is poised to realize tremendous growth over the next five years. Our call tracking and pay-per-phone-call capabilities provide a significant advantage for Marchex in the mobile search advertising market.”
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As Twitter microblogging captures the mainstream media’s imagination, Google Analytics has quietly relaunched Measure Map analytics for bloggers. Email invitations went out this week to alpha users of the blog tracking software.
The bad news for Measure Map bloggers: historical analytics data from the original Measure Map can’t be imported into the Google Analytics / Measure Map platform.
We reported on the acquisition of Adaptive Path’s Measure Map by Google back in February, 2006. Since then Jason Vreen and his team have redesigned Google Analytics and integrated new features such as Website Optimizer with great success.
Sitepoint’s Technical Editor Andrew Tetlaw posted a question on April 11, 2008 in a dormant Google Groups forum for Measure Map:
Is it just me or does anyone else get the feeling MM has beenabandoned?
Performance is terrible, the browser report still doesn’t even
recognize Firefox 2.0….
That post seems to have spurred the Google Analytics team to email all the original users of Measure Map to test the newly rebuilt analytics software for bloggers. You can ask the MM team questions in the resuscitated Measure Maps Google Group.
Andrew also told me that to convert to the new and improved Measure Map you need to sign up for a Google Analytics account and add GA tracking code to your site. For an update, check out Andrew’s excellent post today in Sitepoint: Measure Map Redux.
We’re not sure whether the original MM “Date Slider” will be reinvented but it was one of the original cool tools for Analytics that had wide appeal (even if it seems clunky by today’s Web 2.0 standards).
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