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Shopping Engine Retrevo Redesigns, Offers Electronics “Recommendations” To Users


Posted November 26th, 2007 by admin No Comments »

Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it’s using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect “match” between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping with what it calls the Retrevo “product adviser.”

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PPCall Provider Ingenio Bought By AT&T


Posted November 26th, 2007 by admin No Comments »

AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and JumpTap (mobile), Switchboard and go2 (mobile), among a few other sites. Ingenio was founded in 1999 and had revenues in 2006 of approximately $85 million, primarily from its legacy online advice business.

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The Big Search Faceoff: Corporate vs Franchise


Posted November 26th, 2007 by admin No Comments »

Brand Aid - A Column From Search Engine Land This summer, the National Hockey League took a cheap shot. No, they didn’t redesign the league’s uniforms or put a team back in Winnipeg. Rather, they took control of overseeing the league’s websites. Since the domains had previously been run by each franchise, naturally the move has some team marketers feeling left out in the cold.

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Ask.com Plans On China Expansion


Posted November 26th, 2007 by admin No Comments »

IAC Looks to Expand Web Presence in China from the Wall Street Journal reports Ask.com is planning on coming to China within two-years.

Barry Diller said he plans on spending $100 million to bring Ask.com to China. Diller told the Wall Street Journal, “We’ve certainly got enough capital to do damage,” and admitted there is risk to such an undertaking. Diller plans on replicating the strategy they used to expand in the European markets, with this China expansion.

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The Social Media Manual: Read Before You Play


Posted November 26th, 2007 by admin No Comments »

I get so many questions from people about Digg, Propeller, Reddit, Stumbleupon, and other social news sites every day that I decided to write this little “manual” as something to read before you jump in head first into any social site, and to keep by your side as you progress through the ranks. It should not only help you succeed with your social media marketing efforts, but also help you avoid some of the mistakes I’ve made.

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Black Friday, Inventory Data, And Local Shopping


Posted November 26th, 2007 by admin No Comments »

Locals Only - A Column From Search Engine LandThis Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as “Black Friday” (for profit potential), many “big box” retailers will open at midnight or in the early morning hours to long lines of consumers hoping to capture deals on limited supplies of heavily discounted consumer electronics, toys, apparel, and so on. Indeed, Black Friday shopping has become something of a sport for people who are willing to brave the crowds, lines, and frequent “bait-and-switch” retail tactics. The following Monday was dubbed (by Shop.org) “CyberMonday” in the hopes of capturing some of the same behavior and buzz associated with the start of holiday shopping.

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Google On Everyone’s Lips: A Trademark Nightmare?


Posted November 26th, 2007 by admin No Comments »

So, I got this Google-branded lip balm from the Google Store. I couldn’t resist it—it just seemed like such a kooky thing for them to brand. After getting it, I feel like Google might be approaching some sort of critical mass, and that they could be in danger of losing control of their trademark. Is this a trademark lawyer’s nightmare?

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Privacy Group To Attack Facebook’s Beacon Ads


Posted November 26th, 2007 by admin No Comments »

Facebook’s Tracking of User Activity Riles Privacy Advocates, Members from the Wall Street Journal reports privacy group MoveOn.org is attacking Facebook over their Beacon Ads product.

MoveOn.org has an online petition that asks:

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SearchCap: The Day In Search, November 19, 2007


Posted November 26th, 2007 by admin No Comments »

Below is what happened in search today, as reported onSearch Engine Land and from other places across the web.

From Search Engine Land:

  • Google Maps Goes Wikimapia, Lets The People Move The Map Points
    Registered Google users are now permitted to adjust the place markers for businesses on Google Maps and soon will have the ability to more broadly edit local business information. Changes will initially go through a human editorial process to ensure the accuracy and propriety of information as the new capabilities…
  • PPCall Provider Ingenio Bought By AT&T
    AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and…
  • AOL Offers Video Ticker Ads
    AOL is introducing a new video advertising format: ticker ads. It’s the latest video site to move away from pre-roll, which the Online Publishers Association suggests is a good model but otherwise is roundly rejected by users as delivering a bad experience….
  • How To Maximize Your Exposure In Google
    It’s been a while since I’ve looked at Google’s page titled How to submit your content to Google. On first glance, it would be easy to assume this page represents all your options for submission and link seeking. The page includes the sections:…
  • Black Friday, Inventory Data And Local Shopping
    This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as "Black Friday" (for profit potential), many "big box" retailers will open at midnight or in the early morning hours to longs…
  • Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?
    "Black Friday," the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is…

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    Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

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    FOUR IV


    Posted November 26th, 2007 by admin No Comments »

    FOUR IV

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