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Internet Marketing Helps Businesses Cope with Economy
MarketWatch - Whether building your first site or revamping an old one, your presence on the internet is an easy, affordable, long term way to improve your marketing and … |
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The first of Crispin, Porter’s highly anticipated spots is about …. nothing.
But the infamous teenage mugshot of Gates is a nice touch, no?
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Yesterday, comScore released a report on the number of online ad impressions run by Barack Obama’s and John McCain’s presidential campaigns in 2008. As regular readers of ClickZ’s Campaign ‘08 section know, we’ve been getting ad impression data among other related info from Nielsen Online’s AdRelevance for months now. I figured I’d delve into previous AdRelevance reports and compare ad impression info from the two. I put together a chart displaying comScore’s and Nielsen’s ad impression data for the last 6 months (below).
Discrepancies? Oh yes.
Now, to be fair, comScore and Nielsen usually don’t see eye-to-eye on anything. So, variations between the two can be expected. However, there are some real whoppers here when it comes to disparities.
Perhaps the most glaring difference is in the June numbers. AdRelevance says the Obama camp ran around 80 million, but ComScore pegged it at around 244 million ad impressions — three times the AdRelevance number. And check out January ‘08. AdRelevance said McCain ran 19 million ad impressions, while comScore says it was more like 4.5 million. Confused?
I would be too. Though I’ll continue to report this stuff, the impression numbers truly have to be taken as broad estimates. No matter whose numbers you look at, you’ll find Obama’s campaign is running more Web ads — a lot more. And if you haven’t seen my story today on how much he’s spending on online ads, it hit $5 million sometime around July.
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Online Revealed: e-Marketing the Caribbean.
4Hoteliers, Hong Kong - Declining Airlift, Global Recession, Energy Prices and Nervous Consumers make it more necessary than ever to embrace Internet Marketing. … |
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The first of Crispin Porter + Bogusky’s ads for Windows Vista, starring Jerry Seinfeld and Bill Gates, has aired, and the result manages to charm without packing much punch. The biggest thing missing: any hint of a reason the viewer should, oh say, try the OS.
In the ad, Seinfeld catches Gates shopping in a discount shoe outlet. The dialog is surreal in true Crispin fashion: Seinfeld asks Microsoft’s outgoing chairman if computers will ever be “moist and chewy like cake.” To this Gates replies with a secret, hands-free adjustment of his boxer shorts.
Funny. But not to the level of John Hodgman’s PC in Apple’s worshiped Get a Mac ads. Which have the additional advantage of being all about the products.
You may recognize this version of Seinfeld from American Express ads from 2004
in which he plays opposite the man of steel. They pal around together in a restaurant, visiting the Grand Canyon, watching movies. Once again, here we have Everyman Seinfeld mucking it up with a legendary hero.
Not that there’s anything wrong with that (to steal a line). The comic’s aimless banter is legendary; it’s why he pulls the big bucks (Seinfeld’s reported take here is $10 million).
But is aimless banter enough to stem the tide of consumers to Apple products, or to head off the looming threat of Google’s hosted applications? It’s too early to draw big conclusions, given the new spot is just an icebreaker to “reintroduce Microsoft,” the company said. But, well, Jerry’s only work since 2005 was the unloved Bee Movie. With respect, shouldn’t Microsoft try something, or someone, with a bit more sting?
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Leddy Group Selects Port City Web to Implement Ektron Content …
PR-USA.net (press release), Bulgaria - PortCityWeb.com) an award-winning website design and development firm specializing in business website design and development, eCommerce, SEO and content … |
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NewsFactor - When Apple opened its iTunes App Store in July, the idea of a mass-market Web site that sells downloadable games, tools, and other applications for cell phones was a rarity. Handset owners could buy apps from their carriers or the occasional niche site. But these days, the app store concept is becoming commonplace. The question is, does the world need a warren of wireless app stores?
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CNET - A Web site for matching buyers and sellers of wireless spectrum went live on Friday.
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NewsFactor - Nearly 20 percent of American households are tuning into TV over the Internet. That’s twice the number from 2006, according to new research from The Conference Board Consumer Research Center and market-research firm TNS. The most popular destinations for online broadcasts? The official TV channel home page and YouTube.com.
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ARE BUSINESS OWNERS GETTING WHAT THEY PAY FOR WITH SEARCH ENGINE …
24-7PressRelease.com (press release) - /24-7PressRelease/ - New York, NY, September 05, 2008 - With hundreds of new internet marketing companies popping up small businesses are being bombarded by … Google reigns as world’s most powerful 10-year-old Google Hits 10 Year Anniversary |
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